Ubisoft makes a big move with Ketchapp acquisition

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Well thats back to back news coming out of Ubisoft. They are on a roll these days.

Ubisoft is making a move to produce games in the mobile industry. The “Assassin’s Creed” publisher has bought the mobile game publisher Ketchapp. Ubisoft is already known for making Triple A games like Splinter cell, Assassin’s Creed and far cry. Now they are looking to concentrate on the mobile gaming arena with the Ketchapp acquisition.

As we all know, the mobile games these days lack the Triple A quality, design and experience. This acquisition made by Ubisoft makes it possible to get mobile games with the Triple A quality. The reason behind this is the company is well-funded and can make a better game for the mobiles. We might even see mobile versions for future releases of the games.

Ketchapp is not a well known name out there, but the game they created certainly spread like fire. A few examples  can be  2048, which was a run-away hit, Zig zag, stick hero and stack among the other popular games. This company was founded in 2014 and has already reeked over 700 million downloads in these 2 years. They did a good job of cross-promoting their games through their apps. Their games are less complex and focussing on addictive gameplay, they created a strong base in the mobile games market. And now that base belongs to Ubisoft.

Ubisoft’s mobile executive director, Jean-Michael Detoc said “This acquisition gives Ubisoft one of the world’s leading mobile game publishers and reinforces our advertising capabilities in mobile gaming”.

Ketchapp’s robust mobile gaming platform will be used well by Ubisoft to launch their games. But the latter will have to work on a differnt dev code in the mobile platforms to revolutionize the quality of mobile games.

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